What’s for Dinner?

Hungry Giraffe

(Photo by Claire Brownlow)

At home, when I ask my family what they would like to eat for dinner, I’m actually asking them to do some of the work. Some days, figuring out what to cook is maybe as much work as doing the actual cooking.

I’m starting to understand that the same is true of my communications work. Telling our stories is work, for sure. But figuring out which stories to tell is probably just as much work. When my colleague Kevin Merges was working on improving our campus sustainability efforts, he asked folks to send him “anything and everything” that seemed like it might be relevant, and I think I understand now where he was coming from with that. I need to get as many community members here as possible to get into the habit of sharing with me their ideas about the stories we could and should be telling.

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Posted on January 11, 2013, in big picture. Bookmark the permalink. Leave a comment.

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